Traffic Content Lesson #4 - The 4 Parts of Good Content Structure

Having good content structure is crucial to writing content that
people can easily consume and understand. Having a good
structure also makes the writing process easier for you. Here
are the main elements to well-structured content.

1. The Introduction

The first sentence of any article needs to be carefully crafted
to catch attention. People should instantly be able to grasp
what the gist of the article is just by reading the first
sentence.

Likewise, the first paragraph should elaborate on the first
sentence and get people interested in reading the rest of the
content.


2. Let Them Know What to Expect

Before jumping into the meat of the content, let them know what
to expect in the rest of the content.

This can be as detailed as "we'll cover X, Y and Z now" to as
simple as "here's how to do X."

The most important thing is to prepare people to receive
whatever you're about to discuss.


3. Main Talking Points

Go through each of your talking points, one by one.

Make sure to separate your content into easily digestible
chunks. Don't just write a 500-word article from top to bottom,
but break it up into subsections and subheads.

Also make sure that you word as much of your content in "what's
in it for you" terms. Users should feel like you're speaking
directly to them.

It often helps to present a few different solutions, angles or
opinions in your main points. If you're talking about investing
for example, give them a few different techniques they can use.

Give examples. The more theoretical your article is, the less
likely they are to remember it a few weeks from now. Examples
help take something that's theoretical and turn it into
something more concrete. People are much more likely to remember
an example demonstrating a principle than just the theory. 


4. The Conclusion

The last paragraph of your article is the conclusion. The
conclusion should sum up everything you just wrote about, plus
perhaps reiterate the most important point.

Sometimes it's best to leave the user with a concrete piece of
action they can immediate take at the end of the conclusion. At
other times, the conclusion just wraps up the whole article
nicely. 

If you're selling a product, the conclusion is where you want to
put your call to action. Tell people exactly what it is you want
them to do. Be assertive and make sure to recap all the main
benefits to them taking action now rather than later.

These are the main parts of good content structure. Following
this structure will help give your users a good sense of what to
expect from your article and keep them engaged as they're
reading. It'll also make it easier for you to organize your
thoughts into a coherent chronological order before you start
writing.


To Your Success,
YOUR NAME

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